While the tech world is still feeling the ripples created by Steve Jobs’ resignation as Apple’s CEO, Tim Cook the new CEO has taken over and started boosting the morale of his team so that they may feel confident that Apple will continue to follow the principles laid down by Jobs.
Tim Cook is not a novice in Apple – he has spent over 13 years in the company and understands its intricacies inside out. He has the post of interim CEO twice while Steve Jobs was on medical leave. Now that he has been fully entrusted with the responsibility of running the world’s “most innovative company,” he has sent out a heartfelt message to his team at Apple to let them know that Apple will not change and they will continue on the same path that has been chosen by Steve Jobs.
His letter is as follows:
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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