While Facebook is about to introduce expandable ad units, Google too has started testing its new large-sized ad units which will be a mock of the full-page ads we find in our newspapers. These ad units are called “circulars.” Just like Facebook Google also plans to announce these circulars at the Advertisement Week according to Mashable.
“Retail in general is a large category for us,” Nick Fox, Google’s VP of Product Management, said in an interview Bloomberg.
“They’re trying to understand what the answer is in the digital age to the offline print circular. They’re trying to understand how to get their online visitors into their stores. And this is our answer to that.”
The ads will show-case stuff on discount or specials offered by various retail locations. They will appear when users hit search or display ads. The ads will customized based on a number of factors such as location, query etc. Currently Google is working with Best Buy Co. and Macy’s Inc. (M) to create these online circulars.
Hopefully this feature will be a hit with advertisers who need to expand to the online community as well!
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