Google+ had a very promising start as it was able to get 12 million users in just 2 weeks and 25 million in the first month. Later when Google+ was opened to all, Google+ traffic suddenly went up by 1200% in the first few days but now it has fallen by 60% according to Chitika.
“Chitika Insights took a look at Google+ before and after it went public to see if the social network was living up to the hype. Reportedly, Google+ saw a surge in traffic of over 1200% due to the additional publicity, but the increased user base was only temporary, as was projected in an earlier insights post.
The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state. It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay.”
The reasons that Chitika attributes to this lack of interest are:
- “The supply of users for social media sites is limited. To survive you must stand out and provide a service that others do not.
- Features unique to your site must be just that – unique and difficult to duplicate – if they are not, the competitive advantage quickly disappears.”
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