Apple has aired the first TV commercial about iPhone 4S and its voice activated assistant Siri. The commercial is simply captivating and puts the message right across to audience. Just like all other Apple ads it does not go into the technical aspects of Siri rather it focuses on how Siri can be of service to its users.

Bringing in the human touch it simply spells out what Siri is capable of doing. Taking examples from daily life, it demonstrates what a good assistant Siri can be to us. For example, in the commercial Siri is asked how to tie a bow, how to get to a particular hospital, what does a weasel look like and much more.

The ad is simple and yet very powerful in conveying its message to the audience. Watch and judge for yourself!



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