So, let’s say you have your web hosting all sorted out, a catchy name, domain, some traffic coming in and content on a consistent basis. Now what? Well, one thing to keep in mind as a website owner, no matter your niche or specialty is that there is going to be consistent work required. Whether it is writing new articles, creating videos, being present in your forum or holding contests, keeping people interested is the most important. Below we will share a few tips and tricks that we feel every website owner should know.
Watch the Competitors Closely
For sake of example, imagine for a moment that you own a website that is about health, specifically cancer support for families. To know what you’re up against, it’s important that you are regularly checking out other sites in the same niche and with the same purpose, to see what they offer that you both like and dislike. Do this and take notes of what you see. This will help you make sure you are at least as good as they are. If you see things that they offer that you think you could improve, even better. Read customer reviews to see what others think. People are very boisterous on the web, so this type of information can prove to be extremely beneficial to you.
Supply and Demand
Knowing what your visitors want is key to keeping them happy. Make sure to be present for them and allow them quick and simple ways to contact you. It’s up to you if you want this to be via email, a forum on your site or via phone. Whatever you choose, make sure to keep consistent hours that you may be reached in case of a problem. When customers are happy, they are more likely to stick around and your reputation will naturally grow and expand. Word of mouth is your friend!
Expand Your Purpose
The Internet is constantly changing and in order to keep up, you must be open-minded and prepared to make updates as the times evolve. What works today may not necessarily work tomorrow and this is why so many websites end up failing because people fear change. Embrace it. Don’t be afraid to start small and add more features or products as time goes on. This is what people are going to expect. This ties into competition. Don’t let them win the race because you are caught up in past success. The success of the future will not look the same – may not even be similar.
Stand Out and Stand Proud
While it’s a good idea to start out doing something that has been done before during you’re the learning and experimenting process, don’t be afraid to take chances. Do things that haven’t been done before. Look at MySpace and Facebook, for example! Those sites began as a small idea and grew into something that millions of people have used on a daily basis. Not everyone has that type of luck but if you keep at it and stay creative, there’s bound to be some great lessons and progress made along the way!