The demand for smartphones continues to increase worldwide. This third quarter is expected to place more than 300 million smartphones. An important milestone was achieved during almost the second quarter, with sales of 295.3 million units, according to IDC, representing an increase of 23.1 percent over the same period last year.
And that the second quarter is not usually one of the best of the year; anyway, quarterly growth was 2.6 percent. IDC analysts predict the imminent death of mobile phones with advanced features but are not intelligent. The purpose of these phones is next, because Chinese manufacturers are paving the way for consumers in emerging countries to be passed smartphones.
For now, the Chinese brands are enjoying a precarious competitive advantage; Smart phones offer better prices to multinational brands. However, they face the highest quality building models from manufacturers worldwide; also enjoy cost savings from greater economies of scale than local brands. The second quarter of 2014 has been difficult for Samsung, even despite having the widest catalog of all the smartphones market.
This South Korean brand remains the market leader, but has yielded 3.9 percent share, to stay with just over a quarter, which translates into sales of 74.3 million smart phones. Anyway has sold more Samsung Galaxy S5 than expected, maintaining strong volumes Galaxy S4 and even the Galaxy S3.
Second place goes to Apple with a market share of 11.9 percent, which has grown by 12.4 percent in the second quarter of 2014. Here the tables are turned between these two great companies, because the tablet market Apple is the leader followed by Samsung. It was a loose to the Cupertino, awaiting the upcoming launch of the period iPhone 6. Third place is for the Chinese manufacturer Huawei (20.3 percent share) that has been virtually duplicate sales during the second quarter, especially thanks to sales of subsidized terminal operators of the same country; Chinese markets were mainly lower-priced phones.
Another Chinese brand Lenovo, ranked fourth with a share of 5.4 percent and a growth of 38.7 percent in the second quarter. Not to mention the sales for Motorola, the purchase has not yet been completed. Fifth is LG with 4.9 percent market share, which has improved its position (19.8 percent) thanks to the L-series models, especially the L70.
The competition is fierce in the market for smartphones. Remember that almost half of the business is in the hands of other brands. In this sense, the third quarter of 2014 will be very interesting, because there are more than a dozen brands with many opportunities to occupy the first five places in the table.