The virtual fitting room the future of the shop

According to research by Gartner the augmented reality in the next five years will have a global value of $ 120 billion. We are investing in the gaming industry that of communal and the automotive there is one area to think could actually change for the better e-commerce shopping in stores. This is also why a startup Italian, Xoonia, who has long worked on the virtuality has been awarded the Florence its project virtual dress room the virtual fitting room is a possible scenario before now very close.

A woman buyer online store has a habit to visit throughout the day his favorite sites where view the latest proposals and collections shoes clothes and accessories that usually put a strain on his credit card but also the endurance to imagine how they would be. She likes clothes of a few houses could go even physically in the city only that buying online is convenient as are rendered also on the web entire collection it is existing in stores but not always. Shame not to try them for this is the unhealthy habit of buying two sizes of the same dress and then returns the wrong one.

virtual fitting room the future

The company instead yes but the return policy is a large attraction for those who make ecommerce a cost to be considered from the outset: if the volume of sales and profit margins well will absorb all goes. One possible solution is the mirror in which augmented reality Xoonia a Milan-based company of which techowiz has previously talked last year is being presented in various pitch around the country and abroad. Its director Paul Salina who has worked in the past for companies that increase digital ecommerce is convinced this is an idea that can please everyone: customers, shops and commerce.

In the virtual fitting room the person is in front of a display that has the same initial function of a normal mirror. Virtualization software got a room with invisible behind the mirror automatically get body measurements. Then they appear the gestural tools with which the customer can choose the clothes that appear on the mirror dragging them on their image. The software applies the selected item to the customer in the mirror so that “test” dresses to evaluate it and decide if they like it.

The first question one might ask is why you should make so much effort technology when you are in a store? Here come into play several factors that together create a completely new business based on the possibility to try clothes that the brand produces clothes but the amass does not have in stock and the chance to try on clothes provided on his wish list logging in via the virtual mirror. That is what today is called Omni channel the promised land of electronic commerce.